Flashmob Nation, a high-street designer brand led by Dubai-based actor-cum-model Shreyas Mehta, was launched at the Design District, on 12th March, with great fanfare. The launch of a local high-street designer brand, Flashmob Nation, coincides with a unique juncture when the city is shaping a unique textile and cosmopolitan identity globally.
Actor and model of the “Dubai Boy” fame, Shreyas Mehta is the brains behind Flashmob Nation, which he regards as a product of his decade-long work experience as a buyer and a lifelong desire to launch a label that empowers people in more ways than one. A well-timed launch, Flashmob Nation garnered an overwhelming and positive response from industry stalwarts and attendees. The brand frenzy carried over to the glittering after-party as well.
“The launch of Flashmob Nation at Dubai Design District was special because of what we aim to achieve: A high-street designer brand that the city can call its own. My sincere gratitude to everyone who was part of this ambitious vision from the get-go. Your unconditional support, word-of-mouth efforts, and patronage turned this vision into a grand reality,” expressed Shreyas Mehta, who recently starred in Bravo TV’s popular reality show ‘Love Without Borders’.
A unisex brand with sartorial excellence and a strong sense of cosmopolitanism, Flashmob Nation has announced itself with diverse offerings. Its entire portfolio of dresses, t-shirts, partywear, denim, tracksuits, and more exhibit only a few uniformities: Premium material, eye-catching design, and an unapologetic sense of fashion. The inaugural collections include a bohemian ensemble called the ‘Snob Society’ and a fit-for-purpose set named the ‘Party Criminal’.
Sequin-heavy apparel dominates the collections with its exquisite attribute, bearing the stand-out promise of Flashmob Nation. From one-shoulder bodycon and mini dresses to contemporary crop tops to eccentric oversized jackets, sequin is the staple. Carefree clubbing is embodied by zip-up and buttoned co-ord sets in outlandish silver tones and solid colours. Shine-finish belted coats, faux fur corset tops, embellished denim, and vintage black blazers are not just party outfits but party starters in their own right.