Yamamay, always at the forefront for women, launches the collaboration with Princess Bee, a name that brings a social contribution to the Made in Italy underwear company. She is Princess Bee – born Benedetta Paravia – artist, 
creative producer, and philanthropist, the most appreciated Italian personality in the Middle East, who has given life to a collection with simple but very feminine and sexy lines, to make all women of any nationality feel special and sophisticated.
The capsule collection of 3 models in different skin colors is in soft-comfortable lycra, whose strong point is an elegant leopard in sand tones. The inclusive desert of Dubai, the city that welcomes more than 200 nationalities from around the world, inspired the Princess Bee collection for Yamamay. The photographic campaign sees 3 models of different races wearing clothes to match their skin and attitude along with Princess Bee wearing a leopard print. From 9 March the capsule collection will be available in stores in Italy and in the United Arab Emirates in Dubai.
