Much confusion between the concept of real estate brokerage and real estate marketing, based on the fundamental idea from which these two concepts are based, and the common goal between the two professions, which is in a unified template is the promotion or sale of real estate products. However, in-depth research into the two professions, and the principles on which each is based, clearly shows the difference between them despite the overlap and participation
in some other tasks.
The real estate brokerage career focuses on looking for real estate seekers 
exclusively. The real estate broker mediates between the landlord and the buyer, where the sale or lease deal is only in the presence of these two parties, while the real estate marketing profession focuses on the presentation and promotion of real estate projects and facilities belonging to developers and contractors, and at the same time oversees the completion of sales and lease deals, without requiring the presence of the owner In accordance with the clear conditions agreed in the contract, which proves the mandate of the task of marketing the projects by the developer or contractor owner of the project.
The parties are also contracted and agreed upon a certain amount in advance with the developer without incurring any additional costs to the client, unlike real estate brokerage, which is paid for a specified percentage of money collected by the broker from both parties (the owner and the client).
In most cases, the real estate brokerage company is an office only, where the broker is waiting for his clients looking for real estate and wanting to sell or rent their properties, where the broker introduces them to the types that suit their needs, while the real estate marketing company is an integrated institution that brings together many employees Research and professionalization of all types of marketing (electronic, internal and external…) to target a larger number of dealers.
There are also several functions between the Research Department, the Market Study Department, the Public Relations Department, the Advertising Department, the Social Studies Department, through which information on the psychology of clients is collected and other functions required for the promotion of real estate.
Among the differences between the two professions is also the exclusive marketing process, where the real estate marketing company can promote exclusive real estate projects in which no one competes with the developer, which is difficult for the real estate brokerage office to do.