The DSG brand draws its inspiration by Millennial and Gen-Z style
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The DSG brand draws its inspiration by Millennial and Gen-Z style

The DSG brand draws its inspiration by Millennial and Gen-Z style – thanks to the versatility of its creations and the type of materials used, DSG aims at being a chic, contemporary brand that allows the wearers to express themselves to the fullest.

The DSG brand draws its inspiration by Millennial and Gen-Z styleDSG’s customers love wearing glamorous, sexy, and fun clothes; they want to create their own outfits and dress comfortably.DSG’s creations can be mixed and matched interchangeably to adapt to many different occasions.DSG defines itself as an “image creator”, always different, always on point, not limited by mainstream trends.The versatility of its pieces and the possibility to create outfits with a strong personality make DSG an ideal partner for those who want to interpret fashion in an original way, focusing on combining fashion and comfort.DSG is a no-gender, non-conformist, and revolutionary brand, fighting against all discrimination and supporting freedom of expression.Clothes become a way to communicate, to take care of one’s wellbeing and even to care for the environment.DSG uses natural fabrics to create its garments, focusing on optimizing the cutting phase by using modern and high-performance equipment to minimize production waste.

Any scraps are upcycled for a different supply chain and used to produce paper, thus creating a virtuous cycle.

The brand ensures its sustainability by carefully selecting its suppliers, who must have suitable characteristics in order for DSG to be recognized as an example of circular economy.

Everything is made in Italy, from the design to the choice of materials, up to the production and finishing phase of all the garments.In addition to clothing, DSG also offers accessories, especially bags and shoes to complement its garments and enhance the glamorous style that characterizes the brand.

DSG has chosen a “smile” as the iconic element of the brand – a logo that emphasizes its fresh and fun style, indicating freedom, versatility, and originality as well as quality, progress and care for the people and the environment.

Form as freedom.

Color as inspiration.

Details as audacity.

Self-expression as uniqueness.

DSG Road to Dubai, style, research, sustainability and innovation are the keywords that accompany the Marche brand at DUBAI Expo 2020 At DUBAI EXPO 2020 the week dedicated to the Marche will open from 20 February, one of the Italian regions where creativity, craftsmanship, design and research contribute to generating excellence that make up the entrepreneurial fabric of the production districts dedicated to fashion, footwear and which in general represent the “know-how” is appreciated all over the world.

Among the companies called to represent the brands in Dubai is Moodis, a reality created by two sisters, Claudia and Eleonora Streppa, who, thanks to more than twenty years of experience in one of the most important American fashion houses, have given life, in 2018, to DSG, their entrepreneurial project aimed at Millennials and Generation Z.

Style and Chic details

DSG offers a style that ranges between urban and couture, which finds inspiration in color, which thinks of shape as freedom, which uses bold, refined and chic details, which create outfits capable of transforming themselves and adapting to different occasions.

DSG likes to call itself “image creator” an image that is always different, accurate and absolutely uncommon that allows the wearer to always be himself.

The Collection

The collections range from outerwear, to sophisticated sweatshirts combined with fabric trousers and comfortable tracksuits that focus on the combination of fashion and comfort, to T-shirts produced in organic cotton up to accessories such as sneakers, boots and bags produced with a new completely biobased leather that complete the outfits and enhance the glamorous style that characterizes the brand. All rigorously produced in Italy, with the accuracy that comes from a long tradition of craftsmanship associated with the creativity, style and innovation that characterize the history of one of the best known and most important districts in our country. The opportunity to be part of a group of companies selected by the Marche Region makes us proud says Claudia Streppa, co-founder of DSG together with her sister Eleonora Our commitment to the creation of this new Capsule Collection has been strongly supported by the energy that our “Road to Dubai” project has transmitted to us Dubai, and in particular EXPO 2020, constitute an excellent stage to make ourselves known and to present our idea of ​​fashion in which the dress becomes a communication tool as well as well-being, a means to take care of oneself and of environment

A smile: the iconic element of the brand

DSG has chosen a “smile” as an iconic element of the brand, a logo that wants to emphasize the fresh and witty aspect of its style, to communicate freedom, versatility and originality as well as quality, progress and attention to people and the environment