A delectable spectacle unfolded at the SLS Hotel in Dubai on December 7th, 2023, as Kberry and ATC Dubai co-hosted an extraordinary event showcasing the introduction of six exclusive varieties of Korean strawberries in the UAE.
Vitaberry: Revel in a burst of goodness with 30% more Vitamin C than regular strawberries. This nutritional powerhouse offers a sweet, sour, and intensely fragrant experience.
King’s Berry: Fit for royalty, this strawberry reigns supreme with its impressive size, rich nectar, and delightful, peachy aroma.
Snowberry: Soft as a snowflake, this pink-hued marvel with velvety texture and gentle sweetness evokes the serene image of snowflakes resting on strawberries.
Highberry: Embark on a sensory adventure! This strawberry combines firmness with a cotton-candy-like melt-in-your-mouth experience that is both flavourful and unique.
Sulhyang: The epitome of balance, this variety boasts juiciness, low acidity, and high sugar content. Its cone-shaped, vibrant red appearance is matched only by its fantastic taste.
Kuemsil: A premium species with distinct sweetness and a subtle peachy undertone, named the ‘Kuemsil’ for its unparalleled status among strawberries.
The grand unveiling took place on the 73rd floor of the prestigious SLS Hotel in Dubai, providing the perfect backdrop for an immersive culinary experience.
“As we unveil these extraordinary Korean strawberry varieties in Dubai, we aim to redefine the art of strawberry indulgence. Each berry tells a unique story of flavor, fragrance, and culinary sophistication, bringing a touch of Korea’s agricultural excellence to the heart of the UAE.” – Mr. SEO, CEO of K-BERRY
Against the backdrop of strawberries, fruitful B2B meetings facilitated connections between Korean manufacturers and industry leaders. Notable luminaries, including Chef Nicole Mrad, Roberto Segura, and Chef Marwan Sardouk, added a dash of culinary flair to the occasion.
Beyond strawberries, the event showcased a diverse array of 15 Korean manufacturers, including the Naju Pear Agricultural Cooperative Association, Yesan Apple Nonghyup, and more, collectively highlighting Korea’s rich agricultural prowess.
In this exclusive event, savor the extraordinary lineup of Korean Strawberries featuring the Kuemsil, King’s Berry, Highberry, Vitaberry, Snowberry, and Sulhyang varieties. Each strawberry promises a delightful journey of unique flavors and textures, ensuring a taste experience that lingers long after the event concludes.