{"id":28828,"date":"2026-08-20T14:53:12","date_gmt":"2026-08-20T10:53:12","guid":{"rendered":"https:\/\/www.dubaimagazine.net\/wp\/?p=28828"},"modified":"2026-08-20T14:53:14","modified_gmt":"2026-08-20T10:53:14","slug":"mete-drink-goes-national-across-the-uae","status":"publish","type":"post","link":"https:\/\/www.dubaimagazine.net\/wp\/?p=28828&lang=en","title":{"rendered":"METE Drink Goes National Across the UAE"},"content":{"rendered":"\n

What began as an invite-only curiosity has become one of the UAE’s most talked-about emerging beverages, and it’s now going national.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Over the past year, METE introduced thousands of consumers across the UAE to sparkling yerba mat\u00e9 through a series of invite-only drops. Bottles sold out repeatedly, demand consistently outpaced supply, and a loyal following formed around a brand most people had never heard of a year earlier.<\/p>\n\n\n\n

That underground momentum is now expanding into full national availability. METE is rolling out through select retailers including major petrol station networks, ADNOC, and Emarat, and specialized retail network, Lebanese Roasters and Lifco, and online platforms, Noon, Deliveroo, Amazon, – putting the brand within reach of consumers across the country for the first time.<\/p>\n\n\n\n

The expansion reflects a broader shift already underway across the United States and Europe, where yerba mat\u00e9 has become a go-to choice for entrepreneurs, creatives, athletes, and students seeking alternatives to sugary sodas, synthetic energy drinks, and excessive coffee consumption. Dubai is now experiencing the same shift, with METE positioned at its center.<\/p>\n\n\n\n

Few, if any, all-natural beverages are produced in the region. This creates a compelling opportunity as a growing number of health-conscious consumers seek products made with real ingredients, natural or no sweeteners, and no preservatives. In this context, METE\u2019s mission – \u201cSTOP SYNTHETIC DRINKS\u201d – could not be more timely.<\/p>\n\n\n\n

The carefully controlled rollout was not a marketing tactic but a practical response to the limited manufacturing capabilities for all-natural beverages and foods across the Middle East. Producing authentic yerba mat\u00e9 tea requires brewing real mat\u00e9 leaves rather than relying on synthetic flavors or extracts. To support its national expansion, METE must now increase its manufacturing capacity and adapt existing production processes\u2014while remaining true to its promise of delivering genuinely cold-brewed yerba mat\u00e9 tea.
QUOTE: “Even with wider distribution, METE is scaling deliberately. Releases will continue in controlled waves as production ramps to meet demand, preserving the same quality and availability discipline that built the brand’s early following.\u201d Fabian Dagostin, CEO of METE<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

What began as an invite-only curiosity has become one of the UAE’s most talked-about emerging beverages, and it’s<\/p>\n","protected":false},"author":1,"featured_media":28832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2026\/08\/METE-Yerba-Mate-Groceries-16x9-1.webp","fifu_image_alt":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[73],"tags":[],"class_list":["post-28828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category---en"],"yoast_head":"\nMETE Drink Goes National Across the UAE - Dubai Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubaimagazine.net\/wp\/?p=28828&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"METE Drink Goes National Across the UAE - 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