{"id":17108,"date":"2024-03-01T19:21:35","date_gmt":"2024-03-01T15:21:35","guid":{"rendered":"https:\/\/www.dubaimagazine.net\/wp\/?p=17108"},"modified":"2024-09-02T14:01:54","modified_gmt":"2024-09-02T10:01:54","slug":"abu-dhabi-airports-appoints-memac-ogilvy-as-new-lead-creative-agency","status":"publish","type":"post","link":"https:\/\/www.dubaimagazine.net\/wp\/?p=17108&lang=en","title":{"rendered":"Abu Dhabi Airports appoints Memac Ogilvy as new lead creative agency"},"content":{"rendered":"<p dir=\"ltr\">Memac Ogilvy announced today that it has been selected by Abu Dhabi Airports, the operator of Abu Dhabi\u2019s five commercial airports, as its new strategic and creative agency of record. Memac Ogilvy\u2019s role will encompass strategic and creative responsibilities for the brand\u2019s commercial, free zone businesses, and social media platforms. The focus will be on generating innovative ideas and experiences to further accelerate its leadership position as the operator of one of the world\u2019s fastest-growing airport hubs.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17109\" src=\"https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB-600x400.png\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB-600x400.png 600w, https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB-300x200.png 300w, https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB-768x511.png 768w, https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB.png 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>Memac Ogilvy was awarded the business after a competitive pitch process, demonstrating the agency\u2019s proven strength in strategic creativity and effectiveness. This marks an extension of the company\u2019s growing portfolio of Abu Dhabi-based clients and underscores the agency\u2019s shared commitment to promoting the Emirate while remaining the region\u2019s number one creative partner for cultural, social, and economic growth.<\/p>\n<p dir=\"ltr\">Hadi Ballout, Managing Director, Advertising \u2013 UAE, Memac Ogilvy, said: \u201cAbu Dhabi Airports\u2019 multibillion-dollar capital development plan has spurred a brand transformation, encompassing a new mission statement and reframed company values. Seeking a strategic partner with strong creative and social integration and the right collaborative spirit, they found a fitting match in Memac Ogilvy.\u201d<\/p>\n<p dir=\"ltr\">Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: \u201cWe are honored to be working with this innovative and iconic brand during such a pivotal time. As the gateway to the capital, Abu Dhabi Airports plays a crucial role in the Emirate\u2019s strategic policies for cultural and industrial advancement, reinforcing its global standing.<\/p>\n<p dir=\"ltr\">\u201cThis partnership further validates our understanding of and commitment to Abu Dhabi\u2019s Economic Vision and the UAE Government\u2019s development objectives. We have a deep understanding of the region, align closely with the leadership plan for the country\u2019s capital, and are proud to serve an increasing number of clients integral to that vision,\u201d he added.<\/p>\n<p dir=\"ltr\">Abu Dhabi Airports recently celebrated the opening of the innovative Zayed International Airport \u2013 Terminal A, one of the world\u2019s fastest growing airport hubs. Other assets in the company\u2019s growing portfolio\u00a0include Al Ain International Airport, Al Bateen Executive Airport, Sir Bani Yas Island Airport and Delma Island Airport, Abu Dhabi Duty Free and Abu Dhabi Airports Free Zone (ADAFZ).<\/p>\n<p dir=\"ltr\">\n","protected":false},"excerpt":{"rendered":"<p>Memac Ogilvy announced today that it has been selected by Abu Dhabi Airports, the operator of Abu Dhabi\u2019s<\/p>\n","protected":false},"author":1,"featured_media":17111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.dubaimagazine.net\/wp\/wp-content\/uploads\/2024\/03\/Memac-Ogilvy-Red-RGB-600x400.png","fifu_image_alt":"Abu Dhabi Airports appoints Memac Ogilvy as new lead creative agency","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[73],"tags":[],"class_list":["post-17108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category---en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abu Dhabi Airports appoints Memac Ogilvy as new lead creative agency - Dubai Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dubaimagazine.net\/wp\/?p=17108&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abu Dhabi Airports appoints Memac Ogilvy as new lead creative agency - Dubai Magazine\" \/>\n<meta property=\"og:description\" content=\"Memac Ogilvy announced today that it has 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