This season MAX&Co. blends the codes of easy-chic Parisian style with an exotic, far-flung glamour.
Broderie anglaise, sleek denim, trench coats, and Breton stripes take their place alongside animal prints, hothouse florals, and vibrant colors.
Two key approaches to getting dressed come to the fore now. The first is confidently feminine – think lace, florals, and dresses with plenty of swish-factor. The second is a more masculine attitude, defined by sharp suiting. As with the rest of the collection, both approaches can be mixed together, and dialed up or down, as the wearer wishes.
The palette is equally eclectic, with natural, earthy shades and soft pastels taking their place alongside vibrant bright tones. The texture is also important with three-dimensional textiles – embroidery, jacquard, fil coupé – a big story throughout the collection. Speaking to the carefree summer vibe, a relaxed and laidback mood defines SS21; volumes are airy, fabrics light, and skin exposed. These are clothes to make you feel free. They are designed to inspire, explore and take a walk on the wild side in.
‘70s EVERYDAY
A sleek, seventies spirit informs this season’s chic workwear to weekend offering.
Patterned outerwear – Clever techno wool double, or design padded jackets that can be reduced to a dot, to easily carry them around, are key pieces this season. They can be worn above or under tailored jackets, to assist every woman through the change of season.
Letter print – The abstract letter print that plays with the graphics of our logo makes a statement.
Find it on shirts, dresses, tunics, a jacquard knit, and the 2-In-1 Morph dress.