A name that has become synonymous with high-end fashion, handpicked luxury, curated collections, and sartorial excellence, AFRA is back to regale its discerning consumers with yet another memorable fashion soiree. Renowned for seamlessly blending design, creativity, and culture, AFRA’s latest edition pays a distinct regal homage to the upcoming festive season- aptly titled the ‘RAMADAN COTERIE’ – at the elegant and chic THE Dubai EDITION Hotel, Downtown Dubai.
Niti Gupta, the visionary Founder of NITI GUPTA EVENTS, has meticulously curated a vibrant festive coterie of designers and brands, where haute couture, luxury pret, ready-to-wear styles, and accessories elegantly converge to create a royal shopping experience for women. This unique theme draws inspiration from the leisurely pace at which royal ladies historically shopped, emphasizing an unhurried, personalized, and intimate atmosphere – a departure from the conventional humdrum of shopping.
In its commitment to reinvention, AFRA’s RAMADAN COTERIE will present an exclusive and curated selection that invites women to take their time and savor the finest offerings – explore rich textures, touch and feel a repertoire of fascinating fabrics, revel in the kaleidoscope of colorful silhouettes, and consult with designers to create customized outfits, in addition to pre-ordering styles on display. This season’s reimagined experience is tailor- made for the modern woman seeking something distinctive and eclectic for the festive season.
The event, open for just a day on February 3rd, will showcase a handpicked selection of couturiers, global ateliers, and the new-age trailblazers of fashion. From a wide selection of festive ready-to-occasion KAFTANS by revered names such as Pria Kataria Puri, Mina Siddique, VYOUM by Ritu Sekksaria, to vibrant handcrafted luxury pret styles by Aartivijay Gupta, J’s Clothing, Sougat Paul, Arab Crab, Sahar Atif, and statement fashion jewellery and accessories by KOKOMMO, New York-based label Deepa Gurnani, House of Tuhina, and Ekathva Jaipur and skin jewellery by Marbella Paris. There are some special Ramadan personalized stationery coming, gift tags and eidi envelopes by Escapades.
Marking their debut at AFRA are some new found talent! Brands 82, Blocked Textiles, Jafer Jafry, Asmi by Mayank Modi, J’s Clothing, RSVP by Roli & Ssorabh, Manara by Maria. A young fashion college graduate coming for the second time is Tehmina Jillani, and the hidden gems of design at the special JANNATH LOUNGE by Poonam Choudhari, which includes curated collections of Jewels by Queenie, Priya Tholia, Mograa, Linen by Jannath, Jewels by Jannath and cosmetics by Bella. The Jannath lounge is also bringing a very skilled artist Suvigya Sharma, who specializes in customized portraits and has been commissioned for making portraits for some of the very famous people.
With the spirit of inclusion, AFRA also has a special space reserved for the SNF Development Centre, which is being brought to AFRA by UAE Connects. The young adults of SNF will showcase their beautiful hand crafted and printed gift items.
Prepare to immerse yourself in a sensorial and sartorial journey as AFRA once again reimagines itself, offering an intimate and personalized shopping experience that transcends the ordinary and sets the benchmark for excellence in creativity and innovation.
Mark your calendars to witness ‘festive fashion’ at its most refined, only at Dubai’s preferred
fashion destination – AFRA!