Lynk & Co, the global mobility brand redefining the premium automotive experience, has officially expanded its footprint in the United Arab Emirates with the opening of its flagship showroom on Sheikh Zayed Road, in partnership with its official UAE distributor, Galadari Motors. The landmark opening also marked the regional debut of the brand’s flagship full-size SUV, the all-new Lynk & Co 900 Middle East Edition.
The milestone was celebrated through a curated launch experience titled “One of a Kind Night,” bringing together top-tier regional media, automotive industry stakeholders, Lynk & Co 900 owners, and existing Lynk & Co customers. The evening reflected Lynk & Co’s philosophy of individuality, purposeful design, and modern premium mobility, while fostering a strong owner-led and community-driven atmosphere.
Guests were immersed in a carefully designed program that combined brand storytelling, in-depth product introductions, and hands-on experiences within the newly opened flagship showroom.
“One of a Kind Night” – A Curated Brand Experience
“One of a Kind Night” was designed as more than a traditional vehicle launch. The event featured a structured flow of activities that seamlessly brought together the showroom opening, flagship product reveal, and immersive brand moments. From the overall ambiance to the sequence of presentations, the evening emphasized Lynk & Co’s premium yet human-centric approach, blending technology, lifestyle, and meaningful connection.
In-Depth Content & Product Storytelling
A central focus of the evening was comprehensive product communication, allowing guests to gain a deeper understanding of both the Lynk & Co brand and the positioning of its flagship SUV.
• Introduction to the Lynk & Co brand story and global positioning
• Detailed explanation of the EM-P hybrid technology and what differentiates it in performance, efficiency, and everyday usability
• Key Lynk & Co 900 moments integrated throughout the evening program
• In-depth product reviews highlighting:
– The brand’s flagship design language
– The advanced SPA Evo architecture
– Class-leading space, safety standards, and comfort features
A New Lynk & Co Flagship Showroom in Dubai
Strategically located on Sheikh Zayed Road—Dubai’s most prominent automotive corridor—the new Lynk & Co flagship showroom represents a key milestone in the brand’s long-term growth strategy for the UAE market.
Designed as more than a conventional retail space, the showroom reflects Lynk & Co’s global identity, bringing together vehicle display, digital interaction, and lifestyle-led experiences. Visitors are invited to engage with the brand’s design language, intelligent technology, and connected ecosystem in an open, contemporary environment aligned with the expectations of today’s UAE customers.
UAE Launch of the Lynk & Co 900 – Middle East Edition
The centrepiece of the evening was the official UAE launch of the Lynk & Co 900 Middle East Edition, the brand’s most advanced and luxurious SUV to date. Positioned in the premium full-size SUV segment, the Lynk & Co 900 has been developed to meet the specific driving conditions and lifestyle needs of customers across the GCC.
