Dove Arabia is set to transform CAIA Café at Boxpark into a sensorial pop-up activation from 26th to 28th December that brings its Advanced Care Anti-Perspirant range to life through flavour, texture, and holistic brand experience through the four days.
As part of the activation, Dove Arabia will showcase its Pomegranate, Passion Fruit, and Original variants from the Advanced Care range designed to offer effective sweat and odour protection while being kind to underarm skin. Designed with Pro-Ceramide Technology, the deo spray strengthens skin’s barrier by boosting ceramide levels for soft, smooth and beautiful underarms.
Aligned with Dove’s belief that care should feel soft, fresh, and comforting, CAIA Café has created exclusive creamy, fruit-inspired pastries that translate this philosophy into an indulgent café moment. The first 100 guests to purchase the curated pastry will receive a customisable Dove charm bag personalised on the spot, while a branded photo booth invites visitors to capture and share the engaging experience.
Beyond the pop-up, the Dove x CAIA Café collaboration reimagines underarm care as an act of everyday kindness to be felt, experienced, and remembered.
Pop Up Details (Open to public):
Location: CAIA Café, Boxpark
Date: 26-28 December
Time: 10am to 10pm
